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20 706687 <br />receipt of any required approval from any anchor store in the Mall and receipt of approval <br />from all governmental authorities having jurisdiction, a tenant may construct signs on a Parcel <br />to advertise tenants business in the Parcel. Tenant shall obtain any governmental consents, <br />approvals and permits required to allow tenant to erect such signs subject to the following <br />restrictions at no expense to Declarant. <br />1. General Specifications. <br />(a) Painted lettering, symbols or identification of any nature will not be <br />permitted, except as specifically, permitted hereunder. <br />(b) Flashing, blinking, moving, animated or audible signs will not be permitted. <br />(c) All electrical sign components shall bear the UL label and their installation <br />must comply with all local building and electrical codes. <br />(d) No exposed wiring, conduits, tubing, lamps, ballast boxes or raceways will be <br />permitted; except that Purchaser may use channelized neon. <br />(e) All cabinets, conductors, transformers, ballasts, attachment devices, and other <br />equipment shall be concealed. <br />2. Design Requirements. <br />(a) The advertising or informative content of all signs shall be limited to letters <br />designating Purchaser's name and/or type of business of Purchaser conducted at the <br />Outparcel, and such designation of the business of Purchaser at the Outparcel will be by <br />general descriptive terms and shall not include any specification of the merchandise <br />offered for sale therein or the services rendered therein except as shown on the approved <br />sign. <br />(b) The character, design, color and layout of all signs shall be subject to Declarant's <br />approval, which approval shall not be unreasonably withheld to the extent the sign in <br />question complies with the criteria set forth in this paragraph. <br />(c) No sign or any portion thereof may project above the parapet wall or top of the <br />exterior wall upon which it is mounted. <br />(d) No rooftop signs will be permitted. <br />(e) No free standing sign, or sign not attached to a building may be installed (except <br />traffic directional signage as may be allowed herein); except that in association with a <br />13 <br />